Virginia Meadow Beauty

I've never noticed any fragrance when I've been down on my hands and knees trying to photograph it, but I'm usually examining it in the middle of the day, when any fragrance might have worn off. Rhexia is one of the few temperate North American representatives of a very large, mostly tropical, family of plants, the Melastomataceae (http://www.flmnh.ufl.edu/melastomes/). A couple of members are notoriously invasive, like Miconia in Hawaii, but they are often unusual and beautiful plants.