Bromelia

The above source is not very scientific and the flower is a hybrid, so if the plant was growing in the wild, you might just list it as Vriesea sp. Here's another possibility: http://www.google.com/imgres?q=Vriesea+friburguensis+%27Paludosa%27&num=10&hl=en&biw=1920&bih=910&tbm=isch&tbnid=YNU6nzniNQlXoM:&imgrefurl=http://picasaweb.google.com/lh/photo/9ZjoBviJC2YutnWQrhP5eg&docid=8wP3d6loZuPK_M&itg=1&imgurl=http://lh6.ggpht.com/-5snSTJjtoDc/Ssu5Tn9MRUI/AAAAAAACkZI/IbHuiDPNS40/IMG_2943.jpg&w=1600&h=1156&ei=5TWtTqqaAca3twfavJXJDQ&zoom=1&iact=hc&vpx=194&vpy=206&dur=34&hovh=191&hovw=264&tx=135&ty=146&sig=115308009991202734321&sqi=2&page=1&tbnh=159&tbnw=212&start=0&ndsp=6&ved=1t:429,r:0,s:0