Customer retention strategist focused on helping brands build long-term relationships and predictable revenue streams. Specializes in lifecycle marketing, segmentation, and automation systems that turn one-time buyers into repeat customers. Experienced in developing post-purchase, win-back, and engagement flows that are driven by user behavior rather than assumptions. Strong focus on aligning communication with the customer journey to increase relevance and improve overall performance. Believes that retention is not about sending more messages, but about building structured systems where every interaction has a purpose. Combines data analysis with practical execution to create scalable strategies that support sustainable growth.