Purple Carats wants to be both real and moral. They care about the environment, therefore they generally use recycled gold and silver. They also make sure that the diamonds they create in a lab come from sources that follow strict labor standards. The brand also provides lifetime warranties and trade in programs, which show that they care about long-term value and less waste. Yes the answer to the question Are Purple Carats ethical and authentic? is yes. They stand for being open, being environmentally friendly, and doing good work.